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Channel: Leadership – Broadwave
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Brick by Brick: Building Your Brand Through Perseverance

“Any fool can put on a deal, but it takes genius, faith and perseverance to create a brand,” powerhouse ad exec David Ogilvy once said. He should know – he was Don Draper before Mad Men existed. Do you...

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Branding: Top 4 Brand Images to Emulate

Does your company have a brand personality? When your customers hear your company name or think about your brand, do they associate it with a personality, giving it human qualities? I’d like you to...

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Creative: Top 5 Ways to Get Inspired

Have you ever tried to start a cold car in the middle of a very cold winter? You hit the ignition, give it extra gas, and nothing happens. Whether you’re starting a new business endeavor, a new...

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30 Values that Drive Personal Philosophy

I am made of many layers. Each layer represents my inner self and outer self…how I perceive myself and how others perceive me. What’s important to me may or may not be important to others. We all have...

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Top 6 Motivators to Incorporate “Why?” in Everything You Do

What great leaders, past and present, who you admire or inspire you? What do they have in common? Perhaps, they believe in their vision for their products or services and make their customers believe...

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Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the...

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s...

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Are you too Close to your Brand to see Clearly? 7 Essential Questions

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a...

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Mobile App Development – 6 Best User Experience (UX) Practices

Mobile device has become the iconic, instantaneous gadget of the moment. As a result, it warrants a user-friendly interface that speaks consumer’s language and enhances their user experience. Mobile UX...

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Game Apps Development | 14 Essentials for Building Your App Brand

What do apps such as Angry Birds, Where’s My Water, Cut the Rope, and Fruit Ninja have in common and why are they so popular? They offer compelling game plays through easy to understand and fun to...

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7 Encouraging Ways to Deal with Difficult Personalities

Have you ever felt the pulse beating, face-flushing, word-sputtering frustration and bewilderment of having to deal with egotistical, belligerent, hardcore bully? What about the frustration of dealing...

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Mobile | Can BlackBerry® Compete with Technology Giants and Regain Global...

What do technology giants, Apple and Google, have in common? They are two of the major players that know how to disrupt markets with mobile devices and mobile engagement. As a result, they’re taking...

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My Starbucks Reward™ and Customer Loyalty – 9 Tips to Positive Reinforcement

Do you know that there are many factors that can degrade the health of your customer loyalty program and negatively impact customer experience and loyalty? Your email marketing campaign can also make...

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My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience

Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan...

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Social Games | 4 User Profiling Essentials for Branding and Apps Development

Are you turning your life into a game? Some consumers are. To some, life is just a game. With the recent, increased rise of gamification, companies are taking notice and using gamification-related...

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Top 6 Motivators to Incorporate “Why?” in Everything You Do

What great leaders, past and present, who you admire or inspire you? What do they have in common? Perhaps, they believe in their vision for their products or services and make their customers believe...

View Article


Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the...

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s...

View Article

Are you too Close to your Brand to see Clearly? 7 Essential Questions

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a...

View Article


Mobile App Development – 6 Best User Experience (UX) Practices

Mobile device has become the iconic, instantaneous gadget of the moment. As a result, it warrants a user-friendly interface that speaks consumer’s language and enhances their user experience. Mobile UX...

View Article

Image may be NSFW.
Clik here to view.

Game Apps Development | 14 Essentials for Building Your App Brand

What do apps such as Angry Birds, Where’s My Water, Cut the Rope, and Fruit Ninja have in common and why are they so popular? They offer compelling game plays through easy to understand and fun to...

View Article

Image may be NSFW.
Clik here to view.

7 Encouraging Ways to Deal with Difficult Personalities

Have you ever felt the pulse beating, face-flushing, word-sputtering frustration and bewilderment of having to deal with egotistical, belligerent, hardcore bully? What about the frustration of dealing...

View Article
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